HCPC PH154237 · Registered physiotherapist

What does a new patient actually cost you?

Almost no clinic can answer this, and it is not carelessness. Google Analytics cannot produce the number on its own — it needs your booked-patient count reconciled against what you spent, and nothing does that automatically.

Below is a two-part answer. First, work out roughly where you stand using your own figures. Then see the reporting that measures it properly, every month.

Part one · your own numbers
Work out your own gap Nothing is stored or sent. Adjust the fields to your clinic.
1UK median 5.512
Can you name which channel each patient came from?
Revenue per episode of care £357
Your cost per new patient £20
Return on marketing spend 17.9×
Spend you can't trace to a patient £7,200
Modelled annual gap
£55,212

Clinics that track CAC report 50 new patients a month against 35 for those that don't — 42.9% more. Applied to your own numbers, that difference is worth the figure above each year.

Figures from the UK Private Practice Barometer 2026 (715 clinic owner responses, 358 full completions, collected August–November 2025). The relationship between tracking CAC and higher turnover is an association observed in that survey, not proof of cause. Measuring your cost per patient does not by itself create patients — it tells you which half of your spend to stop. This calculator is a planning model, not a forecast of your results.

That figure is a model built on averages. The real one is specific to your clinic, and it changes every month. Which means it is not something you work out once — it is something you need reported to you.

Part two · how it gets measured

Inside the monthly report

Every clinic we work with gets a login to this. It updates monthly, and the bottom line of it is the number the calculator above could only estimate.

The clinic on screen is a worked example, not a real client account. Treat the numbers as illustrative — they are there to show the layout. The report itself, and every figure it pulls, is exactly what you would get.

Top of a PhysioGrow monthly report for Riverside Physiotherapy: cost to acquire one new patient shown as £21 with an estimated 17x return, above tiles reading new enquiries 36, new patients booked 14, and profile actions 506.

The bottom line, at the top of the page. Below it sit the four things the report covers.

Local rankings for the searches that actually bring patients to your door, and which way each one moved this month.
Every enquiry, and where it came from — phone, form, book-now tap, Google profile. Counted, not estimated.
New patients booked, reconciled against the diary rather than inferred from clicks.
Cost per new patient, and what it returns against a full episode of care. The number no analytics tool can hand you alone.

Every panel is broken down on the dashboard page, along with a two-minute walkthrough video, where each number comes from, and what access it needs from your Google accounts.

See what is inside the dashboard

Fifteen minutes, physio to physio

I will tell you which of your numbers are worth tracking, which are noise, and whether there is anything here worth doing at all for a clinic your size. No deck, no pitch.

Book the 15-minute call

Or just reply to my email — that reaches me too.