HCPC & CSP Registered Physiotherapist

Your clinic,
searched and found.

PhysioGrow runs Google Ads, Local SEO, and AI search optimisation for UK physiotherapy clinics. A physiotherapist registered with the HCPC and CSP writes every strategy.

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100%
HCPC & CSP compliant
Zero
Generic agency copy
Physio
Clinics exclusively
UK
Private practices only

The reality

Sound familiar?

Your clinic is excellent. Your diary isn't full. The patients who need you most are booking somewhere else — because they found that clinic first.

The audit

We find what's missing

A free audit maps every gap — search visibility, compliance, conversion. Most clinics are invisible on Google for the searches that matter most.

The strategy

Built for physios,
by a physio

No generic copy. No HCPC risk. Every campaign written by a registered physiotherapist who understands what you can and can't claim.

The results

More patients.
Measurable growth.

Trackable from day one. You see exactly where every enquiry came from — and what it cost to acquire them. No vanity metrics, no monthly PDFs that don't connect to bookings.

Ready?

Your diary,
fully booked.

Start with a free 30-minute audit. No agency jargon, no commitment. Just an honest look at what's holding your clinic back.

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PhysioGrow — Clinic Dashboard
Monthly enquiries
0
 
Conversion rate
—
 
Enquiry source
—
 
Enquiries — last 12 weeks trending up
Today's appointments
09:00Sarah MitchellInitial
10:30James ThorntonFollow-up
12:00Priya SharmaInitial
14:00Tom WhitfieldFollow-up
15:30Anna KowalskiInitial
New enquiry via Google — shoulder pain, initial assessment
Scroll

The Problem

Why generic marketing
fails physiotherapy clinics

Most agencies treat physiotherapy like any other service business. They don't read the HCPC Standards of Conduct. You bear the risk.

01

Non-compliant copy

Generic agencies write ad copy that breaches HCPC Standards of Conduct. Outcome claims, testimonial misuse, misleading comparisons: all flagged by regulators and all your liability, not theirs.

Ad preview
Guaranteed results❌ Outcome claim — HCPC breach for shoulder pain
"Cured my chronic back pain"❌ Testimonial misuse — CSP breach
London's #1 physiotherapy clinic
2 HCPC violations — your liability
02

Wrong patients

Broad campaigns attract price-sensitive, single-session enquiries. High-intent patients searching for specialist care book the clinic that appears to understand their problem.

Enquiries received
JB
Generic enquiry
"How much for one session?"
Booked
SR
Generic enquiry
"Do you do cheap physio?"
Booked
MT
High-intent patient
"Sports physio specialist"
Went elsewhere
03

No real reporting

Impressions and reach don't pay clinic rent. You need cost-per-booking data, not a monthly PDF full of metrics that don't connect to revenue.

Monthly report
Agency metrics
Impressions48,200
Reach31,500
Engagement rate3.2%
Cost per booking£0 tracked

Market Insights

The UK physio market is growing.
Most clinics aren't showing up in it.

Patients search before they book. The clinic that appears first takes most of the calls.

0%+
Patient Behaviour
Search before they book

Most patients research physiotherapy online before contacting a clinic. If you're not ranking, patients don't consider you.

Patient searches
Finds top result
Books appointment
Top 3
Local Search
Maps results take most clicks

The Google Maps 3-pack dominates local healthcare searches. Clinics outside it don't get found, regardless of website quality.

Your Clinic
Competitor A
Competitor B
Now 
AI Search
The shift is already happening

ChatGPT, Perplexity, and Google AI Overviews are where patients look first. Most UK physio clinics haven't optimised for any of them.

Traditional
Search AI
Search

Find out where your clinic stands.  We'll audit your online visibility, free.

Get a Free Audit

Sources: NHS Digital patient survey data; Google local search behaviour research; Ofcom Online Nation report.

Services

What PhysioGrow does

Every service addresses HCPC compliance and the specific search and booking patterns of UK physiotherapy patients.

Get a Free Audit
01
Paid Search

Google Ads

We target patients searching for physiotherapy in your area. HCPC-compliant copy, postcode-level targeting, weekly optimisation. Every metric tied to appointments booked.

  • Compliant copy, reviewed by a physio
  • Borough-level & postcode targeting
  • Cost-per-booking dashboard, not reach metrics
Google Search
Sponsored
Generic Physio London
genericphysio.co.uk
02
Local SEO

Local SEO & Maps

Rank in the Google Maps 3-pack for the searches your patients use: "back pain physio Clapham", "sports physiotherapist Chelsea". Position your clinic before a competitor does.

  • Google Business Profile optimisation
  • Local citation building & NAP audits
  • Condition-specific landing pages
Your Clinic #1
Competitor
Competitor
Maps — top results
1Your Clinic★★★★★
2Competitor A★★★★
3Competitor B★★★
03
AI Search

AI Search Optimisation

Patients use ChatGPT, Perplexity, and Google AI Overviews to find clinics. We structure your content and credentials so your clinic appears in those answers.

  • Authority content structured for AI
  • HCPC credentials as AI trust signals
  • Schema markup & FAQ optimisation
AI Search
U
Best physio clinic in Chelsea for shoulder pain?
AI
04
Compliance

HCPC / CSP Compliance Audit

A full review of your website, Google profile, ads and social media against HCPC Standards and CSP advertising guidance. Written remediation report, prioritised by risk.

  • Conducted by a registered physiotherapist
  • Written report, fixes ranked by risk
  • Covers website, ads & social media
Compliance scan
✗
Outcome claims in ad copyRisk
✗
Testimonial wordingRisk
HCPC registration displayed—
Privacy policy current—
Cookie consent compliant—
05
Website Design

SEO-Ready Website Build

A clinic website built from scratch by a physiotherapist — structured for local SEO, compliant copy included, and optimised for AI search from day one. Not a template, not a builder. A site your competitors can't replicate.

  • Condition pages and local SEO structure built in
  • HCPC-compliant copy written and reviewed
  • Booking integration and Google Analytics setup
yourclinic.co.uk
yourclinic.co.uk

Pricing

Transparent pricing

Costs are discussed on the free audit call, based on your location, competition, and growth targets.

One-off

Compliance Audit

A full HCPC & CSP review of your website, ads, and social media with a prioritised remediation report.

from £350
  • —Written report, 5 business days
  • —Priority fixes clearly ranked
  • —Conducted by a registered physio
Get a Free Audit
One-off

Website Build

A fully custom clinic website — SEO-structured, HCPC-compliant, and ready to rank. Built by a physiotherapist who understands how patients search and what makes them book.

from £1,500
  • —5–8 pages including condition landing pages
  • —HCPC-compliant copy written for you
  • —GA4, booking integration & schema markup
  • —Delivered in 2–3 weeks

Combine with the SEO retainer and get your first month free.

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Monthly retainer

Local SEO & Maps

Google Business Profile, condition pages, citation building, and AI search optimisation.

from £250 /mo
  • —GBP optimisation & monthly posts
  • —Condition landing pages
  • —Monthly performance report
Get a Free Audit
Most popular
Monthly retainer

Full Growth Package

SEO, Google Ads, AI Search, and ongoing compliance management in one retainer.

from £500 /mo
  • —Everything in the SEO retainer
  • —Google Ads build & management
  • —AI Search & GEO optimisation
  • —Ongoing compliance management
Get a Free Audit

Ad spend is billed directly to your Google Ads account. It never passes through PhysioGrow. Book the free audit to discuss what's right for your clinic.

Lorenzo Cavallaro, HCPC & CSP registered physiotherapist
image_1.png
HCPC Registered · No. PH154237
CSP Member · Practising in London

About the founder

A practising physiotherapist
running a marketing agency.

I'm a physiotherapist practising in London, registered with the HCPC and CSP. I built PhysioGrow because I kept watching colleagues spend their marketing budget on agencies that had never read the HCPC Standards of Conduct, let alone written compliant ad copy.

Non-compliant ad copy, outcome claims that breached CSP advertising guidance, and diaries full of single-session enquiries from patients who wanted a quick fix. Clinic after clinic, the same pattern.

I write every strategy through a clinical lens. I understand how physio patients search, why they choose one clinic over another, and what information gives them enough confidence to book.

HCPC Registered
CSP Member
Practising in London
Book a call directly

FAQ

Common questions

Yes. PhysioGrow works exclusively with physiotherapy clinics. Every campaign is built around HCPC compliance and the specific search and booking behaviour of UK physio patients. A generalist agency can't replicate that focus.

Yes. We work with physiotherapy clinics across the UK. The compliance knowledge and patient acquisition strategies we use apply to any UK clinic operating under HCPC and CSP guidelines.

The founder is a practising, HCPC and CSP registered physiotherapist. He reviews every campaign through a clinical lens before it goes live, so your advertising never puts your registration or professional reputation at risk.

A 30-minute call. We review your current online visibility, identify where patients are finding your competitors instead, and outline a compliant strategy built around your location and patient mix. We scope the strategy to your clinic before discussing costs.

Results vary by location, competition, existing online presence, and budget. At the audit call we'll tell you what's realistic for your specific situation.

Free 30-minute audit call

Book your free
clinic audit.

We'll review your current search visibility, identify where patients are booking your competitors, and map out a compliant growth strategy for your clinic.

30 minutes HCPC-registered founder Google Meet or phone
Get My Free Audit

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